The "Jon Hamm Trend" is taking over TikTok as a scene from Apple TV's Your Friends & Neighbors series goes viral, inspiring memes about joy and nostalgia. Here's what you need to know.

"Farmear aura" battles turn TikTok memes, poses and viral gestures into contests where young people put their charisma, style and confidence to the test. View on euronews ...

Dismissing 6-7, aura farming and other trends as nonsense misses something important in this form of human expression, writes ...

Think of it like lip-syncing, with extra sauce.

From a call-centre romance to the centre of an Olympic storm: the story of Raygun and the man who first introduced her to breaking ...

Is your teen talking about "aura farming"? The internet's latest obsession is leaving many parents with questions. Here's what it really means.

Thirty years, two Emmys and one window. Johnston on "Leanne," John Lithgow and the "Sex and the City" role she can't outrun.

What does “aura battle” or “farmear aura” mean? Here’s how the viral TikTok trend turned imaginary aura points, poses, and confidence into a competition.

Earlier this year, Curry Barker and Kane Parsons became young Hollywood phenoms in quick succession. An actor and sketch ...

Arena speaks candidly in this 96-minute documentary, reflecting on the highs and lows of a career spanning five decades. She ...

Brazilian authorities are grappling with how to keep AI from undermining the country's hotly contested election, as AI-generated content floods voters' social media feeds and loose-lipped chatbots ...

Learn how viral TikTok trends shape music, books, language, identity and buying behavior—and how to interpret or join them ...