Ace Combat in real life? This folding VTOL foam aircraft gives you a first-person view from inside a tiny toy fighter jet ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The Lego Group, Disney Consumer Products and Lucasfilm joined forces for a live Star Wars video game played on the outside of ...

Starting with an initial shortlist of around 50 candidates across a diverse range of product categories, we eventually landed ...

The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

CES 2026’s second day was all about hands on time with new tech. From Lego’s most ambitious play experiment yet to assistive ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...