The advertising watchdog National Advertising Division said Wednesday that Apple advertising claimed Apple Intelligence ...

Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...

Marketing materials 'reasonably conveyed' to iPhone 16 shoppers that Apple Intelligence features were available at launch ...

Apple (AAPL) was in focus on Thursday as Bank of America lowered its estimates amid the delayed rollout of some AI features, ...

Apple's strong financials, surging services revenue, and investments in AI and AR drive growth. Read here for an analysis of ...

Perplexity AI has launched a major upgrade for iOS users called Perplexity Assistant, a voice-activated AI tool that can now perform real-world actions directly on users' iPhones. With this, ...

Apple is expected to bring Visual Intelligence to several of its devices in the future, after major overhauls, Bloomberg has reported.

AI is everywhere. While the benefits of AI to society are promising, a brand-new concern is coming to light: AI has a large ...

Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...

Apple has been told to modify some of its claims about Apple Intelligence that overstate its availability. It is being asked ...

Apple stock (AAPL) isn’t getting abandoned—but Wall Street is adjusting its lens. Several analysts cut their price targets ...