According to our new research the audience most likely to increase their spending in health & beauty is millennial men, says ...

A recent report by Barclays revealed that Gen Z buyers are prioritizing their spending at businesses that align with their ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

ChatGPT can be dangerous to use in place of a therapist, but people are finding ways it supplements therapy and helps them ...

Gen Z is also changing how doctors interact with patients, providing greater transparency and empowerment. “I think we are ...

From Nairobi to Kampala to Dodoma, coordinated crackdowns are silencing opposition, crushing protests, and shrinking civic ...

Amazon is extending its annual Prime Day sales and offering new membership perks to Gen Z shoppers amid tariff-related price worries and possibly some consumer boredom with the event marking its 11th ...

The so-called "Gen Z" protesters, the product of free schooling introduced two decades ago, have no recollection of ...

The higher of a degree you have, the more likely it is you’ll have a side hustle. Post-graduate degree holders are most ...

A new app called 'Tea,' where women can only post photos of men they're dating to get input from other women, is causing ...

Lena Dunham, who was 25 when the show premiered, is currently doing press for her new Netflix show, Too Much, and spoke to ...

Gen Z protesters challenge Ruto over economic hardship, police crackdown Government's hardline response to protests rattles ...