Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

In July 2024, Anthony Chavez, VP of Privacy Sandbox, conceded partial defeat by promising to let Chrome users choose whether ...

Six years after it announced Privacy Sandbox, Google revealed today that this attempt to replace third-party cookies is ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of ...

Google confirms it won’t go ahead with plans Third-party cookies continue, but Incognito mode offers enhanced protection Some tech, like Topics API, will continue to be used Google is scaling back its ...

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...

The Privacy Sandbox was supposed to be Google's alternative to third-party cookies. The criticism was massive and now there ...

Google has reversed its plan to introduce a new prompt for third-party cookies in Chrome, allowing ad tech companies to ...