WPP's Ogilvy is behind the Powerade effort, which rebukes the idea that women's sports are ever "just" sports.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Advertising Week New York returned to the Penn District with more creators, the same dizzying lines and crowds and—at least ...

From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...

Ad Age readers voted for their top creative campaign of September 2026 in a fierce competition.

Ad tech companies are worried about a more wide-reaching Apple crackdown.

Kalshi has recruited Ronald Acuña Jr. to become the first Major League Baseball player to partner with a prediction market. A new commercial, created with agency Es Muy Good, features the Atlanta ...

A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...

WPP is set to appoint Tyler Turnbull, the global CEO of McCann, as global CEO of WPP Creative, according to people familiar with the matter. Turnbull would succeed Jon Cook, who is due to step down by ...

Hertz, Liquid Death and the Girl Scouts of the USA are among the brands trying to connect with pet owners, but marketers beware: consumers can spot inauthentic pet partnerships.

A breakdown of the 2027 Ad Age A-List and Creativity Awards categories by agency, brand, individual and production entry type ...