We’re in the early stages of a healthy correction. Agents that remain in the demo stage, looking for a problem to solve, aren ...

Brands aren’t just going to want a lot of versions of their ad out there. They want to know which versions work and why.

Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary ...

Feeding an old view of the customer into a faster model can simply produce an outdated answer more efficiently.

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” ...

One of McDonaldland’s most beloved mascots is finally getting her moment in the spotlight. McDonald’s Australia ...