As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: ...
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S.
As consumers navigate increasingly digitally saturated lives, one truth has become impossible to ignore: people are actively ...
Traditional attribution and promo codes share the same blind spot. They reward the interaction that closes the sale rather ...
As part of the AWPlaymaker Awards, AW360 spoke with Troy Smith, North American Athlete Marketing Lead at EA, about the ...
On this panel presented by Citi Commerce Media, Quentin George, Distinguished Partner at McKinsey & Company, joins Jeff ...
The brands that win the next generation of car buyers will not just show up where consumers are shopping. They will show up ...
As the series concludes, the Kindle Scribe’s role extends from recording the experience to supporting the review afterward.
On this panel presented by MarketCast, Lana Busignani, Chief Executive Officer at MarketCast, joins Jim Mollica, President, ...
On this panel presented by Amazon Ads, Chris Fuller, Director of U.S. Financial and Consumer Services Advertising Sales at ...
Join Katie as she talks with Rebecca Blumenstein, President, Editorial, NBC News, about her extraordinary career in ...
Fashion Week is no longer what happens on the runway, brands inside and outside the agenda are finding ways to get involved.
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