The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

Priya Cima will lead talent development, organisational efficiency and culture, and change management at TBWARAAD.

Spotify’s ‘Blend’ playlists combine two users’ music tastes into a single playlist, creating a shared experience that’s both ...

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA ...

The MMA rebrand involves a clear mission, new visual identity, modernised brand architecture, and continued investment in ...

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...

IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry leaders from the media and ...

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

This review of Campaign's selected works from September is by Sarah Forbes, Associate Creative Director (Copy), Impact BBDO.