Netflix has concluded its 2026 US Upfront with advertising commitments from partners across all major agency groups, with the streaming platform reporting that ad commitments nearly doubled from last ...

Kunal Chakravarty, recently appointed Head of New Business & Marketing, ANZ, at Havas Media Network, discusses building ...

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands ...

Fold7Design, part of Fold7, has led the brand relaunch, developing a retail concept designed to reflect how younger consumers ...

As AI agents reshape how consumers search, compare and buy products, brands must rethink how they stay visible and earn trust ...

Under the slogan This Fragrance Knows No Borders, the initiative uses an unexpected sensory experience to encourage audiences ...

The campaign focuses on barriers to investing, particularly cost and confidence. Barclays research found that low fees and ...

The initiative responds to research indicating that 55 percent of adults worldwide would go out more often if finding ...

The creative builds on Courvoisier’s historical association with significant cultural gatherings, from the court of Napoleon ...

Our team of creative thinkers, trend watchers, and strategists see brands as characters, each with their own voice, attitude, ...

Fold7Design, part of Fold7, has led the brand relaunch, developing a retail concept designed to reflect how younger consumers discover products and engage with beauty trends online.

The results suggest that the brand’s move to bring restaurant favourites into the home could appeal to shoppers seeking ...