In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop ...

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other ...