Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

Dive into AdExchanger's Steve Williamson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...

One challenge facing sabermetrics – for the uninitiated, that’s the technical term for advanced baseball analytics – was to devise a metric that works intuitively. Hits and home runs are simple, but ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...

Social media microdrama productions have grown up in a short period of time. (It’s all SAG-AFTRA-sanctioned union work after all.) Now, here come the advertisers. Social-native brands, such as Poppi, ...