As AI tools influence how consumers find, compare and choose products, D2C marketers are rethinking visibility, customer ...
From Instagram Reels and WhatsApp catalogues to creator recommendations, how social media is changing the way Indians ...
Men will be men’, but the ad no longer is. Imperial Blue’s new lift film hands the punchline to a woman, and Tilaknagar says ...
Chief brand officer Chandan Mendiratta calls it ‘snowballing the fandom’. Seoul Street is Zepto’s test of a playbook that ...
The report finds half of Gen Z beauty buyers on Myntra are from Tier 2 and 3 cities, with beauty taking a 75% higher share of ...
The restructuring includes up to $533 million in new equity from the Getty family and Koch Equity Development, as the ...
How affordability, familiar branding and a vast distribution network helped Parle-G win generations of consumers.
Mundhra, who joins from Motilal Oswal Financial Services, announced the move on LinkedIn, describing it as an opportunity to ...
The campaign uses local and national creators to explore Kolkata’s Puja pandals, shopping areas, Bengali food spots and ...
The appointment follows earlier partnerships for DigiFest 2026 and Inkspell Elevate 2026, with Approach Communications ...
The AI tool unifies ad data from Meta, Google, TikTok, and Snapchat, offering unified performance analytics and smart budget ...
Heroes of Destiny', Sai Abhishek, Head of Content, Kids TV Networks, South Asia, WBD, addresses shifting viewer habits and ...