Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

The rules in this section are designed to ensure that marketing communications for gambling are socially responsible, with particular regard to the need to protect children, young persons and other ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

A paid-for Reddit ad for SheMed UK, female-focused medical weight-loss service, seen on 30 March 2026, included a headline that stated “I think ‘skinny fat’ explained why I felt stuck”. Text ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

Two paid-for Meta ads for Novita Diamonds, a jewellery retailer, seen on 5 January 2026: a. The first ad included an image of a diamond ring with text that stated, “NOVITA DIAMONDS READY-TO-SHIP ...

On 7 April 2025, the Advertising Codes were updated to reflect the revocation and restatement of the Consumer Protection from Unfair Trading Regulations 2008 (CPRs – the legislation from which the ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...