Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people ...

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the ...

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach ...

Commerce media is at a definitional fork in the road. One path leads toward a world where commerce signals inform all forms ...

Ask five advertising executives to define connected television, streaming video and digital video, and you may get five ...

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is ...

Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts ...

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen Alpha, ...

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees ...

Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels ...

NEW YORK — Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, and a website leads to a conversion. AI overviews are breaking ...

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift ...