Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

“Performance CTV” is the phrase of the year, and it isn’t just marketing spin. Measurement has caught up, and supply has flooded in. As a result, a channel that was bought only for awareness can now ...

Meta Muse is the latest attempt by the social media giant to become a big-time player in the AI market, and judging by its early success, it is finally having its ChatGPT moment. Muse is an AI agent ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Hannah Parvaz, Founder at Aperture, moderated a live debate at Business of Apps London 2026 between Ewelina Pendino, App Growth and Performance Marketing Global Lead at Binance, and Veronica Lee, ...

On September 12th, Business of Apps Berlin returns to the German capital bigger and better than ever. To accommodate our expanding audience, we are moving to a larger venue, the Estrel Congress Center ...

This guide will cover everything from being a Nutra affiliate, how you stand to benefit from getting involved, and how to choose the best Nutra affiliate programs. Nutra affiliate networks (health and ...

Dating affiliate networks put publishers in touch with affiliate programs that advertise dating-related offers. Dating is one of the affiliate marketing niches that never ceases to grab people’s ...

Gummicube is hosting a new webinar which will explore how artificial intelligence is changing the way people discover apps and what app marketers can do to stay visible. As users turn to AI platforms ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...