From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

See the full list of 2024 Spikes Asia awardees, including the just-announced Grand Prix and special awards winners.

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Campaign360 has officially wrapped up for 2024! The one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

Chinese Public Security Police have raided GroupM's office in Shanghai yesterday, and have allegedly detained a number of former employees and questioned a senior executive, Campaign Asia-Pacific has ...

Skechers has announced its partnership with the Mumbai Indians as official kit partner for both the women’s and men’s teams. The collaboration kicked off with the unveiling of the jerseys, designed by ...

Consumers in the Philippines have clicked with Shopee, selecting the ecommerce major as their top brand for customer experience. Shopee not only offers Filipino consumers convenience, but is also easy ...