ColdplayGate had the internet talking—and brands joining in. Campaign asks the industry if this is bold marketing or just a tasteless grab for clicks? Where's the line now?

Vaping might look like a harmless choice or a clubbing flex, but it’s a trap dressed up in glossy packaging. That’s the blunt message behind 'Don’t Toy With Your Life', a hard-hitting new anti-vaping ...

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

Suhaila Hobba is appointed as Publicis Groupe’s APAC global client partner – Transformation, where she will drive AI-led strategies to accelerate growth in the region.

Briton plans to stay involved in marketing and communications world.

The Philippine's Jollibee has pipped global giants like McDonald's and KFC to become Southeast Asia’s top food brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu ...

With WPP's 24% revenue drop in China among a revised guidance issued for the group, is the decline purely driven by macroeconomic factors or could wider issues be at play? Ian Whittaker explores.

Andrew Robertson, BBDO Worldwide’s president and CEO of two decades, will shift into the role of chairman, the agency announced. The shift, his first since 2004, is effective October 1. Nancy Reyes, ...