McDonald’s Japan abruptly ended its limited-edition Pokémon card promotion just hours after its launch over the weekend, sparking frustration and backlash from fans and customers. Originally set to ...

WPP has slashed staff bonuses and halved its dividend, after a 5.8% slump in Q2 revenues, and said incoming chief executive Cindy Rose will review the company’s strategy.

Google’s AI Overviews have become a dominant feature on the search engine after launching worldwide in May 2024, with 56% of marketers seeing an increase in web traffic. Despite accuracy issues in ...

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

Welcome to the age of brand necromancy, where the only thing deader than last year’s brand is the idea that it can’t come back. Dentsu Creative's Dan Paris explains.

As deputy market leader for Burson Australia and New Zealand, Jessie Gogan is known for her sharp instinct for culturally resonant storytelling and has become a trusted advisor for brands navigating ...

From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.

Integrated review encompasses most of British car-maker’s creative and marketing services globally.

From travel rebrands that spike conversions to regional pitches that win big, Faith Lim is designing user journeys while rewiring how UX drives business at scale.

Accenture Song has promoted Junichiro Kurokawa, its long-time Japan head, to lead the agency’s Asia-Pacific business, while retaining his current title as Japan lead. Kurokawa will continue to be ...

The Ministry of Community Development, Youth and Sport wanted to encourage young Singaporeans to cherish their 'special someone' despite all their flaws and imperfections. MCYS approached Leo Burnett ...

Seoul loves coffee. That's why the Korean capital is called the 'City of Coffee'. People there knew Dunkin' Donuts for their donuts, but they associated the brand less with coffee. The company wanted ...