OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials ...

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With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Intel's campaign delves into the nuanced relationship between technology and education. The campaign showcases how PCs are harnessing the power of AI to create a truly transformative #PadhaiKaFuture ...

Articles written by Abidali Dantrelia ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

AKQA staffers.

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...