BGMI has launched a humour-led campaign by 22feet to encourage players to overcome hesitation and enjoy the game without worrying about their skill levels.

Wonder Cement has appointed Mahesh Singh as vice president – corporate brand communication, bringing more than two decades of experience across brand strategy, integrated marketing, media and public ...

Chandrika has launched a new television campaign featuring Keerthy Suresh, combining its Ayurvedic heritage with a contemporary narrative to promote naturally glowing skin.

The fifth edition of Portfolio Night in India, organised by The One Club for Creativity in partnership with Omnicom Advertising India, brought emerging talent face-to-face with industry leaders for ...

Discover how AI, regional targeting, and changing consumer behaviors are redefining the festive marketing landscape and shopper journeys in India.

California Pistachios has expanded its ‘The Better Snack’ campaign in India, using outdoor, print, creator partnerships and quick-commerce to position pistachios as an everyday accompaniment to chai ...

Bridgestone India has integrated its brand into Parmish Verma’s music through a road-trip narrative, using entertainment-led marketing to connect with audiences.

adfest has introduced a new visual identity by Into Creative, designed to reflect its Asian heritage and ambitions for the next generation of creativity.

Eveready Industries India Ltd. has entered the mosquito protection category with a portable liquid vaporiser, supported by an integrated campaign promoting flexible, everyday use.

The new Qualtrics-powered solution helps businesses identify influential customer touchpoints, benchmark competitors and direct experience investments towards brand growth.

Its AI-powered customer engagement promises higher conversions, but marketers must weigh measurable growth against brand identity and consumer trust.

Publicis Media and MMA India’s Beyond Reach report finds 81% of marketers prioritise reach, while just 17% rank attention quality among their top allocation metrics. Yet 86% would shift budgets if ...