Zendaya restyled her Odyssey premiere jacket for Louis Vuitton's Paris show, giving a couture piece another moment in the ...

JD Sports and Nike celebrate Liverpool's Air Max 95 culture through local collectors, football figures and music.

Zendaya and Law Roach bring action cinema to On's second co-created collection, blending sportswear, storytelling and fashion ...

Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge ...

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch ...

Bench Media's research shows senior marketers trust AI in consequential decisions faster than they are building review and accountability around it.

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.