Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.

A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

New products, including Verified Streaming TV activation and measurement and 'Do Not Air' Automation, empower advertisers to avoid wasting streaming TV spend and streamline contextual alignment at a ...

Clutch's research also found that 87 percent of consumers form assumptions when a familiar brand changes its look or messaging. Among them, 43 percent see the change as the company's attempt to stay ...

Vendor executives, along with industry thought leaders and analysts, come together at Constellation Research's CCE event to tackle important issues as we move further into the Agentic Era.

SnapLogic is introducing the Agent Snap, a Snaplex-native execution engine for agent execution. The Agent Snap provides the foundation for human-in-the-loop oversight. Agents can now be trained, ...

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Constructor's Product Insights Agent (PIA) is a genAI-powered tool for product detail pages, helping shoppers choose what to buy.

Neuron7's Neuro agent combines deterministic, guided fixes and autonomous reasoning to deliver service outcomes.

iSpot, a cross-platform video ad measurement company, will now support rich search signals in its business attribution solutions suite through a partnership with Captify, a search intelligence ...

ON24, providers of a customer engagement platform for B2B sales and marketing, has integrated with LinkedIn to help B2B marketers and other customer-facing teams move beyond stand-alone digital events ...

WestCX's new Engage, LinguaAI, and Journey Insights solutions bring multilingual, measurable, and human-like communication to healthcare organizations.