The news industry has spent this year retreating from reach to loyalty. This week, INMA’s own numbers say the retreat buys ...
Arena Holdings is moving beyond mass reach to focus on what audiences actually value, using data and research to reshape its ...
At the INMA Africa Audience Development Summit, speakers showed that African publishers already operate where global news ...
During this week’s Webinar, INMA’s Robert Whitehead and Jodie Hopperton were joined by New York Times Assistant General ...
A U.S. judge has dismissed Penske Media and Chegg’s anti-trust claims that Google used its search dominance to take their ...
Early micro-payment attempts struggled because of high transaction friction and internal cannibalisation fears, but recent ...
Local newsrooms already have creators. They are called reporters. And NTM has been using them to reach younger audiences.
Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...
Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...
Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...
Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...
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