Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...

Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z, ...

Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...

Brand mentions in media have the most impact on driving online searches when they carry some emotional weight but aren't too intense, according to recent research from Reputation House. The report was ...

Which brands do AI platforms like ChatGPT cite most often when given sector-specific prompts? To find out, researchers at Fractl gave GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6 prompts related to ...

In Reframing Agency Procurement (Part 1), Ashley Evans shared the sustainable success possible with long-term agency partnerships from the agency perspective. In this Part 2, I'm sharing the reframing ...

Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research from YouGov. The report was ...

Unnecessary group meetings waste time and kill productivity. But how do you know if the meeting you're planning is unnecessary? An infographic (below) from BusinessFinancing can help you figure out ...

Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research from the AI Revenue Institute. The ...