CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.