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The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

Economic uncertainty, digital transformation, and other challenges make selling difficult. Get the 23 best sales tactics for today's challenges.

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.