Most enterprise marketers say four or more team members are typically involved in the production of a single marketing email, according to recent research from Knak. The report was based on data from ...

Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.

AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...

AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...

Martech - Most marketers believe less than three-quarters of their customer relationship management data is accurate and ...

Many B2B marketers are facing questions about AI in planning conversations. Can AI do this faster? Can we use AI to produce more? Why are we still doing this manually? AI has moved from ...

Most Americans say they notice out-of-home (OOH) advertising at least weekly, and more than a third say they've researched a product or service on their phone after seeing an OOH ad, according to ...

Another product launch, another fire drill. This practical session will show you how to get AI to turn your messy list of features and benefits into messaging your whole team will know how to use.

AI isn't just a new channel to master, it's changing how buyers search, how content gets made, and how leadership expects you to prove it's working. Through the changes, shape your marketing with ...

Some 45% of marketing and creative leaders say finding skilled professionals to hire has been more challenging in 2026 compared with a year ago. That's according to a recent report from Robert Half, ...

AI video generation got cheap quickly, and B2B marketing teams have rushed to use it. The output looks smooth, yet a lot of it doesn't convert. The reason is rarely the tool; it's placement. Marketers ...

Media buyers lose hours deciding what to do with live campaigns. Learn how to build an AI agent that analyzes, recommends, and eventually acts on your behalf.