CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which ...

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and ...

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

Economic uncertainty, digital transformation, and other challenges make selling difficult. Get the 23 best sales tactics for today's challenges.