National Association of REALTORS®

25 Years Ago, REALTORS® Helped Keep 9/11 Victims' Families in Their Homes

In the aftermath of Sept. 11, real estate agents and brokers delivered $8.4 million to 1,321 victims' families thanks to ...
National Association of REALTORS®

From First Responder to Real Estate Agent: A 9/11 Story of Survival, Service and Hope

REALTOR® Dave Legaz, a retired NYPD sergeant, looks back on the events of Sept. 11 and shares why serving on the REALTORS® Relief Foundation feels deeply personal.
National Association of REALTORS®

This AI Tool Is Moving the Needle for Brokers

Some brokers are moving beyond basic AI prompts and using Claude in ways that are transforming their brokerages. AI can now ...
nar

There’s No Single “Data Center Effect” on Housing Markets, NAR Report Finds

A new NAR report finds data centers affect housing markets very differently depending on location. While 92% of U.S. counties have no mapped data centers, high-concentration counties tend to have ...
National Association of REALTORS®

Is There a ‘Data-Center Effect’ on Real Estate?

The National Association of REALTORS®, which maintains no official policy position on data centers, is taking a closer look at the growth in its newly released report, “2026 Data Center Impact,” which ...
nar

How to Use ‘Scent Zones’ to Help Sell a Home

Imagine putting a vanilla candle in the kitchen, and an hour later, a potential buyer submits an offer and mentions how “homey” the space feels. Scent can be more powerful than you may have considered ...