Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024.

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like ...

Last year, we conducted our first-ever analysis of the Primetime Emmy Awards to find out how total viewership and actual voting results would end up comparing for the most-watched nominated titles and ...

Today’s TV landscape offers more than a lifetime’s worth of choice for audiences. In total, TV audiences in the U.S. can now find content on more than 32,200 linear channels and 89 streaming video ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

As content monetization remains a top priority across the streaming landscape, distribution strategies are shifting to cast much bigger nets than they have in the past—a trend we first noted in our ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...