Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants. He is also a ...

An ecommerce merchant might sell the exact product a generative AI shopper wants and still not appear in the platform’s recommendations. The disconnect starts with how consumers use AI chat and ...

This week’s rundown of new products and services for merchants includes updates on international shipping, cross-border payments, AI-powered logistics, conversational ad campaigns, social commerce, ...

Google’s problem with AI-generated content is less the process than the lack of effort. The search giant’s spam policies don’t penalize AI content per se, but its guidelines for human quality raters ...

This week’s rundown of new products and services for merchants includes updates on ChatGPT ads, digital payments, visual search ads, authenticated deliveries, agentic commerce, CRM models, logistics, ...

Hal Smith says lowering clients’ customer acquisition cost on Meta and Google is a focus of his agency, H Street Digital. He cites five performance levers, starting with the offer. Hal founded the D2C ...

Retail media is advertising published by retailers. Amazon Sponsored Products is the best-known example. Retail media creates value for advertisers when it generates profitable new demand, but it can ...

Retail media may provide ecommerce retailers with high-margin revenue from an audience they have paid to attract. Merchandise sales from online and even brick-and-mortar retailers often produce gross ...

I run content for ecommerce brands. Thanks to cheap, infinite copy from generative AI, the question I’m paid to answer has changed. It used to be “Can we publish this?” Now it is “Will anyone see it?” ...

I met recently with a spa manager in California to introduce her to a French beauty brand. I told her about the company (a client) and shared that she might be the first U.S. spa to carry those ...

Google Ads video sequence campaigns show multiple clips in a specific order to individual viewers. Sequence campaigns typically produce strong awareness and reach metrics, though other YouTube types ...

I asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today’s AI tumult. “Focus on getting the product data as deep and clean as ...