The report analysed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user ...

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

While the Privacy Sandbox project will continue to exist, it will no longer be a requirement or a replacement for cookies.

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

The app allows users to brainstorm ideas, manage projects, edit footage, and export videos within a single interface and ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

Check My Ads, a non-profit advocacy group, has worked with Adalytics, which earlier accused DoubleVerify of allowing Fortune ...

The company is also piloting a video‑selfie age check in partnership with Yoti. Under this system, users can verify their age ...

The messages, presented in court, reveal Zuckerberg's concerns over the risk that Instagram's growth could cannibalise ...

Bluesky has delegated part of the verification responsibility to a group of selected “trusted verifiers.” These trusted ...

We break down the landmark U.S. antitrust ruling against Google for monopolising publisher-side adtech tools, revealing what ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...