The report analysed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user ...

The app allows users to brainstorm ideas, manage projects, edit footage, and export videos within a single interface and ...

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

While the Privacy Sandbox project will continue to exist, it will no longer be a requirement or a replacement for cookies.

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

Bluesky, the decentralised social media platform, has introduced blue verification checkmarks for approved users, marking another step in replicating features familiar to users of the early Twitter ...

The Indian Premier League (IPL) is where cricket meets commerce at full throttle. Players chase records on the pitch, while brand campaigns chase attention across screens with influencer stunts, ...

Ad verification vendor DoubleVerify has warned advertising watchdog Check My Ads of potential litigation, alleging the organisation made defamatory statements regarding the company’s role in detecting ...

The Indian Premier League (IPL) has long been more than just a cricket tournament, it's a spectacle where high-stakes cricket meets high-impact advertising. IPL 2025 is no different, with brands ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

In this article, we take a look at the campaigns that have risen to the critical challenge of environmental awareness and action on Earth Day and beyond.

Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.