IPL 2025 feels like a creative reset. Brands are trying new things and moving beyond what happens on the field. Creative folks share what’s different this time.

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

The company has paid more than $1 billion annually in fines for issues ranging from data privacy violations to alleged ...

Consumers on Threads will retain access to ad controls, including options to hide or report ads and view information about ...

The report analysed data from 850 brands and over 400 billion messages, highlighting significant trends shaping user ...

The app allows users to brainstorm ideas, manage projects, edit footage, and export videos within a single interface and ...

Everyone wants to win the IPL ad game, but few know how to play it right. Tilt Brand Solutions cracks the code with timing, ...

While the Privacy Sandbox project will continue to exist, it will no longer be a requirement or a replacement for cookies.

In this article, Jyoti Chugh Bhatia of Gozoop Creative decodes how beverage brands are turning up the heat with culturally ...

Once built through bold mergers and global expansion, the Big Five ad networks have evolved from traditional agency ...

In this article, we take a look at the campaigns that have risen to the critical challenge of environmental awareness and action on Earth Day and beyond.

Influencer ads outperform other digital ad formats in driving short-term sales with a 57% chance of driving immediate impact but are less effective in building long-term brand equity.