To launch Ritson’s Remedies, Mark Ritson’s new short-form marketing clinic, we invited his co-columnist on The Drum, AI video ...

The reality for brands is that AI engines are now influencing buying decisions before – sometimes well before – prospects ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Canva calls this its “imagination era,” and it comes as experiential takes on a much bigger role inside marketing. Only three ...

So Taylor bought an old barn, and set up a brewery, thus starting Timothy Taylor’s 168-year journey. One of the best pints ...

The refurbished-tech marketplace’s head of European marketing tells Tim Healey how it is building consumer trust, why ...

WPP has cut almost 11,000 roles from its workforce since the start of 2025, including 1,267 during the first half of 2026. By ...

The UK has a new prime minister, whose use of social media has been likened to that of New York Mayor Zohran Mamdani. The ...

"Cost v Value will become the most important mindset or challenge for the next generation," said Michael Carr, chief ...

Those 20 jobs show how effectively technology can reduce the number of people required to produce advertising. AI can now ...

There’s an inherent tension built into the way global marketing functions work. The traditional process is designed to ...

B2B buyers are increasingly using AI search before they speak to sales, but many marketing teams are still working out how to ...