Diageo-owned Astral has become the official Tequila partner of Practical Magic’s sequel as it aims to bring the film’s iconic midnight Margaritas scene to life. Real-life sisters Grace Ann and Brooks ...

Dutch gin brand Sir Edmond has secured a listing with the Croatian hospitality group Aminess, with placements at hotels, resorts, and restaurants. Sir Edmond Gin has been available at Aminess ...

Readers can save almost 50% on tickets to next week’s Equal Measures charity auction evening using an exclusive discount code from The Spirits Business. The charity auction will take place on 1 ...

As Notting Hill Carnival marks its 60th birthday, Saint Lucian rum brand Bounty will join the London festival for its fourth consecutive year. Bounty Rum brings taste of Saint Lucia to Notting Hill ...

Sazerac-owned ready-to-drink (RTD) brand BuzzBallz has partnered with Pop-Tarts toaster pastries to introduce two limited edition flavours. The two BuzzBallz x Pop-Tarts flavours are available in the ...

London’s Soho Spirits Festival, which was due to begin today (21 August), has been cancelled due to ‘unforeseen circumstances’. The event was due to take place on 21 and 22 August Launched in 2025, ...

The Food Safety and Standards Authority of India (FSSAI) has lifted its ban on the sale of a product manufactured at United Spirits’ Baramati site and on whisky products made at a third-party plant in ...

Sazerac-owned Fireball Cinnamon Whisky has launched a new limited edition flavour called Torch’d Vanilla. Torch’d Vanilla sits at 33% ABV and comes in two formats The expression is described as sweet, ...

Staff numbers at Diageo have fallen to 27,938, a decrease of 6.4% compared with the previous year. Sir Dave Lewis joined Diageo in January In its annual report, the British-headquartered drinks firm ...

Australia’s Lark Distilling Co saw its full-year sales rise by double digits, driven by growth in international markets and global travel retail (GTR). Lark’s new flagship range of single malt ...

US distributor Republic National Distributing Company (RNDC) has found a prospective buyer for its Kentucky operations. KEG 1 River City has signed an LOI to acquire RNDC’s assets in Kentucky ...

Buzzballz owner Sazerac has signed a deal to acquire UK-based Au Vodka brand along with its line of ready-to-drink (RTD) cocktails. Au Vodka will soon join Sazerac’s expanding portfolio The signed ...