The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Sydney Sweeney has largely stayed quiet in the weeks following her appearance headlining a controversial new American Eagle ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Actress Sydney Sweeney has dominated headlines in recent weeks amid her partnership with American Eagle, which has emerged as ...

Sydney Sweeney’s American Eagle ad might have affected the results of her indie film Americana. But is that true?

The crime thriller, which stars the “Euphoria” actress, Paul Walter Hauser and singer Halsey, bombed after debuting in 1,100 ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her controversial American Eagle ad.

Sydney Sweeney’s new movie took a tumble at the box office in the wake of backlash stemming from the actress’s recent ad campaign with retailer American Eagle. “Americana,” ...