Communicating your narrative effectively can forge a strong connection with the community and differentiate your brand from ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

In today’s digital age, businesses often overlook the value of traditional marketing methods, particularly when it comes to ...

The City Council's agreement with Visit Laguna Beach would see an estimated $5.5 million go into a special revenue fund for ...

Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has ...

be it on a local, national, or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’re looking to attract and convert new ...

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...