Brands are doubling down on affiliate marketing amid rising costs across other channels, with influencers taking an ...

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the ...

A new consumer research study from Levanta, the leading affiliate marketing platform for brands and creators, reveals that while artificial intelligence has transformed how people research products, ...

By tapping influencers, retailers are turning social media into the next wave of performance marketing, using the affiliate infrastructure to do so.

In the middle of a fractured media landscape, Amazon is stepping into Australia’s marketing mix with scale, data and a clear mission to connect content and commerce in measurable ways. Tamir Bar-Haim, ...

Amazon is giving all advertisers running sponsored ad campaigns through its platform access to its Amazon Marketing Cloud (AMC) clean room service, per a company announcement shared with Marketing ...

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

Sept 16 (Reuters) - Amazon (AMZN.O), opens new tab has teamed up with Fay to provide personalized, insurance-covered dietitian services through the e-commerce giant's digital health platform, the ...

Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: ...

Amazon MGM Studios has hired Charlie Coleman as head of international theatrical marketing. He joins the studio from Warner Bros. Coleman’s hire was announced on Wednesday by Sue Kroll, the studio’s ...