Alani Nu’s spectacular exit is one indication its proposition was not easy to replicate.

Gen AI is a new and fast-moving technology. That leads to persistent misconceptions about what it can do—and what it needs to ...

Gerry Rich, the longtime Head of Theatrical Marketing at Amazon MGM is stepping down at the end of March, Rich announced in a ...

Because we’re constantly bombarded with messages, it’s harder than ever for business owners to cut through the clamor to ...

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

Our latest survey of 300 director-level and higher marketing leaders reveals a striking insight: 94% feel prepared to optimize for AI search, with 42% considering themselves “very prepared. “As the ...