William Shatner keeps getting photographed with cereal in strange places — like his car — and EW has learned the reason why.

The 1980s were a bit of a golden age for colorful sugary cereals, so it's no surprise that a few food chains threw their hat into the cereal ring.

Brothers W. H. Kellogg and John Harvey Kellogg invented a process for mashing and baking grains into flakes 120 years ago. The word "cereal" is derived from "cerealis," the Latin word for grain, named ...

To mark Hunger Action Month in September, ShopRite supermarkets across New Jersey are once again rallying to raise funds for local food banks. Sponsored in partnership with General Mills, the 26th ...

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Once a highlight of childhood grocery trips, the cereal aisle has become a place where fun mascots and sugar have been replaced by math and Cheerios. The cereal aisle once felt like the most exciting ...

Here’s one thing about me: I’m a big cereal person. I grew up on Honey Nut Cheerios, Special K, Life, and Chex, and I still remember the glee with which I’d tear through those mini boxes of sugar ...

The NFL has been a star-studded league for many years, however, heading into the 2025 season two of the top names in the wide receiver world have teamed up to show off their talents in an awesome ...

Ever wanted to have breakfast with Ja'Marr Chase? Now you can! Well, sort of.The Bengals' star wide receiver will be featured on boxes of Lucky Charms cereal, beginning this fall.Chase is one of three ...

Then, General Mills has a collaboration that you will enjoy. Vikings wide receiver Justin Jefferson is debuting his own Cinnamon Toast Crunch cereal box. The "Jettas Mix" will include a combination of ...