Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The California brand that began over a decade and a half ago with a covetable plaid shirt is growing its offerings and its ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

A group of Florida Volkswagen and Audi dealerships filed a lawsuit against Scout Motors over its direct-to-consumer retail ...

This service will be a package of our existing content on our existing brands targeted to consumers that are not currently in ...

Tapestry surpassed market expectations in its Q2 fiscal 2025 earnings, driven by strong performances from its Coach brand, ...

The legal battle stems from Florida’s dealership laws, which prohibit manufacturers from competing with their own franchisees. Scout Motors, following the lead of companies like Tesla, Rivian, and ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Running a direct-to-consumer (D2C) business can feel overwhelming. Many struggle with getting products to customers quickly and accurately. Late shipments or incorrect orders often frustrate both ...

NIQ provided these five strategies to navigate the impact of tariffs: ...

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

The lawsuit, which was first reported by Automotive News, seeks to block Scout’s direct-to-consumer sales retail model. Dealerships have fought for years to block EV startups — notably Tesla ...