Under Armour Lacks a Competitive Advantage, but Association With Global Athletics Provides a Base
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...
MM&M3h
How new direct-to-consumer platforms are changing pharma’s relationships with patients
New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with patients.
Why mobile advertising is the key to a connected consumer journey
Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...
Total Retail1d
How to Boost Customer Acquisition With Direct Mail
Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
manilatimes1d
Turbo Energy Welcomes International Business Executive Julian Groves to Board of Directors
Turbo Energy Welcomes Julian Groves to Board of Directors Groves brings Turbo Energy extensive experience in commercial ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Convenience Store News5d
Five Retail Strategies to Navigate Impact of Tariff Talks
NIQ provided these five strategies to navigate the impact of tariffs: ...
Under Armour adjusts FY25 outlook after Q3 exceeded expectations
US sportswear company Under Armour has updated its financial projections for the fiscal year 2025 (FY25) after its Q3 results ...
Social Samosa5d
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...
Opinion
businessday5dOpinion
B2B marketing for African startups: Go digital or fall behind
African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...
Exchange 4 Media5d
Vigil Aunty’ educating 2 million users on fraud prevention: Ravi Santhanam, HDFC Bank
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...
Scout Motors Faces Legal Battle Over Direct Sales Model in Florida
The legal battle stems from Florida’s dealership laws, which prohibit manufacturers from competing with their own franchisees. Scout Motors, following the lead of companies like Tesla, Rivian, and ...