Under Armour Lacks a Competitive Advantage, but Association With Global Athletics Provides a Base
Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...
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How new direct-to-consumer platforms are changing pharma’s relationships with patients
New DTC platforms like LillyDirect and PfizerForAll are triggering a paradigm shift in how pharma companies connect with patients.
Total Retail1d
How to Boost Customer Acquisition With Direct Mail
Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.
manilatimes1d
Turbo Energy Welcomes International Business Executive Julian Groves to Board of Directors
Turbo Energy Welcomes Julian Groves to Board of Directors Groves brings Turbo Energy extensive experience in commercial ...
16 Takeaways Brands Can Glean From Nike’s Return To Brand Building
Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...
Under Armour adjusts FY25 outlook after Q3 exceeded expectations
US sportswear company Under Armour has updated its financial projections for the fiscal year 2025 (FY25) after its Q3 results ...
Social Samosa5d
Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan
Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...
Opinion
businessday5dOpinion
B2B marketing for African startups: Go digital or fall behind
African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...
Exchange 4 Media5d
Vigil Aunty’ educating 2 million users on fraud prevention: Ravi Santhanam, HDFC Bank
Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...
Scout Motors Faces Legal Battle Over Direct Sales Model in Florida
The legal battle stems from Florida’s dealership laws, which prohibit manufacturers from competing with their own franchisees. Scout Motors, following the lead of companies like Tesla, Rivian, and ...
IMD business school6d
15 Types of Marketing you should understand to promote your company
Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.
Tapestry Surpasses EPS Expectations
Tapestry surpassed market expectations in its Q2 fiscal 2025 earnings, driven by strong performances from its Coach brand, ...