Intermarché’s raison d’être is, of course, selling groceries. But the advert’s makers say the aim was larger: to remind people of what unites us when the world feels fractured. The wolf’s leap from ...

The two-and-a-half-minute film, called “Unloved,” tells a simple yet powerful story: A lonely wolf, feared and avoided by ...

Kidnapping someone in my helicopter in Black Ops 4 Battle Royale and other Black Ops 4 Blackout Funny Moments! BO4 ...

You really see Daisy’s true “guard dog energy” in the lazy, in-between moments at home, which is to say, she has none. The ...

Most brands in the alcoholic RTD category play it safe: media plan first, assets second, retail third. But Billson’s, already well-established in the market, chose a non-traditional approach for its ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Advertisers are adopting AI systems that can tailor ads to individual users by analysing language, tone, colour preferences and online behaviour, raising questions over effectiveness, ethics and ...

An advertisement can tell you a lot about a bank — sometimes more than it means to. A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders ...

In a March 2024 opinion piece, Forbes editor-in-chief Steve Forbes, after calling free speech a “bedrock right” for U.S. citizens, asserted that it was under “Cuban-like assault” in Canada because the ...

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Despite decades of research proving their value at work, emotions remain one of the most undervalued—and misunderstood—resources available to leaders. Too many leaders still believe that emotions ...