5don MSN
Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.
For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
Women's college basketball wasn't always the behemoth with storied programs like UConn, Tennessee and South Carolina dominating the headlines and the Final Four.
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