At this summer’s Fifa World Cup, Nike will unveil its Aero-FIT technology. Golf, and Rory McIlroy, will see the innovation ...

Patrick Mahomes is one of the biggest names in the NFL as a three-time Super Bowl champion, but his love of golf is giving ...

On January 23rd, 2026, TravisMathew announced their newest brand ambassador as golf influencer Gabby DeGasperis, known as ...

Pair joins growing ambassador roster as brand expands presence in golf RALEIGH, NC, UNITED STATES, January 12, 2026 ...

The 73rd PGA Show in Orlando drew 31,000 attendees and 1,100 brands. We walked the floor and found four big trends—tech gear, ...

Mahomes’s contract extension includes a new golf line. The post Adidas Golf May Use Patrick Mahomes Strategy With Other ...

Under Armour Golf have marked ten years at the top of the tree when it comes to men's UK golf apparel, while also gaining in ...

The GM of Dustin Johnson's LIV team functions like a one-man C-suite. The post What Do LIV Golf’s Team GMs Do? ‘Wear a Lot of ...

What happens when a LIV Golf team signs an exclusive apparel deal — and one of its players is the only golfer on earth ...

Tiger Woods' premium apparel brand, Sun Day Red, have unveiled the latest golf shoe to hit their collection. Tiger Woods' ...

The PGA Show opens in Orlando with a look at its history, evolving role in golf, and new brands and innovations debuting at ...

LifeLabs®, a materials science company pioneering temperature-regulating textiles, today released new consumer research conducted on their behalf last week by The Harris Poll examining how heat, ...