Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as ...

LEGO NINJAGO is rumoured to be the next theme to receive SMART Play sets following Star Wars and Pokémon, but they’re still a ...

My child is obsessed with LEGO.While that in itself is something to be very grateful for, there is one problem.They want new ...

LEGO has never produced a set based on the Geonosis battle arena from 'Star Wars: Attack of the Clones," but a fan did it ...

Elon Musk's Grok shopping demo exposed real order details publicly, revealing how agentic AI and weak chatbot authentication ...

TheDirect has ranked LEGO Marvel's 2026 sets based on quality, value, and ambition. Some of these builds are arguably among ...

A U.K. man who claimed thieves stole his Lego collection ended up behind bars after police found the sets in his living room. The case has emerged as one of the Association of British Insurers' ...

Dragon Ball is becoming LEGO. It will be released on November 4, 2026.Dad likes both LEGO and Dragon Ball. This is a big deal ...

A fan has taken it upon themselves to upgrade the new Lego PlayStation set, and dear reader, my jaw was dropped. Prolific builder hachiroku24 (who you may know for their phenomena ...

The LEGO Group’s latest LEGO Icons set is a gigantic, Venetian-inspired model, but how well does it capture the essence of ...

Kenny Ortega is the talent behind iconic films ranging from "Hocus Pocus" to "High School Musical" not to mention dozens of ...

The LEGO Group is making space for its upcoming Winter 2027 offerings by retiring over 300 sets across its various themes ...