‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

From Donald Trump's "You're fired" catchphrase to the sound of an engine, some unusual trademark applications have been made ...

Consumer brands are adjusting to a two-tiered economy as the new normal. Yet there are signs that even high-income customers are under pressure.

McDonald’s fans in the UK might notice Happy Meal boxes look a little different this month, as the fast food chain is scrapping the classic colour. For the first time ever Maccies is doing away with ...