TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it's using AI ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Advertisers have spent years demanding reliable, independent ad measurement, but independent measurement providers are consolidating. News of Nielsen’s planned $2.15 billion takeover of DoubleVerify ...

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

The Video Futures Collective (VFC) and AudienceProject, a provider of independent cross-media measurement, have collaborated ...

Industry Perspectives on Innovations in Sports Media Measurement – also identifies nine persistent measurement challenges, from cross-platform audience fragmentation and unauthorised streaming to ...

In this exclusive opinion piece, Laura Hamod Barnes, founder and CEO of Connected Media, looks at the flaws in simplistic ...

Robust, density-compensated level measurement has become essential in flotation cells – the “heartbeat” of mineral processing ...

SSAI makes CTV ads harder to block and smoother to deliver, but independent verification can become more complicated along ...

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control ...